We are a custom couture house specializing in complex, one-of-a-kind pieces both South Asian and Western. Parul Shah is the first South Asian female couture designer to supply multi-designer platforms in India, which means you receive genuine luxury craftsmanship while maintaining accessible pricing for true couture craftsmanship.

Yes. custom couture is at the heart of what we do. We love collaborating on intricate, bespoke designs, whether that means a heavily embroidered South Asian bridal silhouette or a tailored Western evening look. Share your vision with us and we will bring it to life.

Yes. Bridal and occasion wear for both South Asian ceremonies and Western celebrations are a core part our custom work. We are experienced in working within the specific requirements of events, fittings, and deadlines that come with wedding seasons.

Turnaround varies depending on the complexity of the design and embellishment work involved. We will always give you a clear timeline during your consultation so there are no surprises.

Reine is our signature collection built entirely around prints we designed ourselves. Every pattern in this collection is an original Parul Shah's creation — conceived, developed, and produced entirely in-house. We bring each design to life through screen printing using six to seven custom-developed color screens for each design, a level of detail and investment that is exceptionally rare in today’s fashion landscape.

Yes every print in any collection was designed by us from the ground up. We did not source, license, or adapt these from existing libraries. Each design is uniquely ours, which is why you will not find them anywhere else.

Absolutely. Just as we developed our own prints, we are fully equipped to design and produce a completely original print tailored to your theme, color palette, or occasion. We create the design and develop dedicated screens for it, making the final print entirely exclusive to you.

The best way to begin is to book a consultation with us. You can use our Book an Appointment page or reach out to us directly. We will discuss your vision, event, timeline, and  if applicable  your custom print concept.

We operate production houses in both India and the USA. You are welcome to visit us at either location. The quality, experience, and pricing are identical regardless of where you choose to work with the USA or India team.

Of course. You are welcome to browse our collections online, and we encourage you to book an in person or virtual appointment to view fabric swatches, print samples, previous work, and discuss what is possible for your piece.

Because Parul Shah was among the first South Asian female couture designers to directly supply multi designer platforms in India, we operate with direct access to production  cutting out the middlemen that typically inflate couture pricing. You get genuine, high end craftsmanship at a price that reflects our deep industry relationships.

Yes. Whether you visit our India atelier or our US studio, you will receive the same price. There are no geographic markups.